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"It's not just a bunch of dresses, it's held together with a common thread," she says, "like ready-to-wear, bridal needs to be a cohesive thought, with a certain point of view." Her return to a more classic bridal style for the season comes from the intensive market research she and her team are able to accomplish by defaulttheir stores worldwide offer up a window into "different cultures, people's differences, their histories, how girls live, get married, celebrate (or not)it allows us to see bridal in a different context, it's not truly trend-based." This freedom from trend influence allows for things like veiling, florals, sashes and full skirts to avoid being dubbed pass

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